Every business while starting digital marketing strategies they have to keep in mind, which are Components of Digital marketing that will help you to be successful online?
What is Digital Marketing?
Digital marketing is an online marketing platform where you can sell products and services, build a brand, create awareness and Generate leads through digital marketing components such as social media marketing, Search engine optimization, pay per click, email marketing, content marketing, web analytics.
What are Digital Marketing Components?
If you want to succeed in online business, choose the right digital marketing components for your business, and make proper digital marketing strategies.
There are 6 major digital marketing components
- Search engine optimization
- PPC(pay per click)
- web designing
- Content marketing
- Social media marketing
- Web analytics
Let’s start with an overview of every single Component one by one.
1.Search engine optimization
SEO Stand for search engine optimization is the process of getting quality and quantitative organic (free) traffic by using a particular keyword to rank your website on a search engine result page.
Most of the people who search for anything on Google visit the top page and as for research, 70% of traffic comes from the First page Search engine results page.
If your website does not rank on top then you won’t get any traffic to your website, so SEO will help you to rank on top of search results.
What are the advantages if my website ranks on Google?
- if you rank your website on search engine results page 70% of the traffic you’ll get
let’s assume example:
if one particular keyword will get 10,000 searches per month, in that 70% of visitors visit your website which means you’ll get 7,000 visitors per month to the website.
Search engine optimized website helps to get more sales, quality of leads, brand awareness.
One of the great things is you don’t want to pay any advertising or promotion because it’s organic (free) traffic.
How to improve search engine optimization
- Use best keyword research tools to find a relevant keyword with low competitive
- Publish relevant and unique content on your website
- Make sure your website should be mobile-friendly
- Improve your page speed of a webpage
- Add social media channels to your site
- Your website should be secure with Https
- Build high-quality backlinks
2.PAY PER CLICK(PPC)
Pay per click is when advertisers run the ads on search engines such as Google, yahoo, bing. They have to pay an amount when a user clicks on his ads every time.
PPC one of the valuable component of successful digital marketing and used by large businesses and they get high ROI(Return on investment)
If your website taking time rank on search engines organically then use Pay Per Click ads to get the results quickly by paying.
You can easily target the right audience in the right place and you don’t want to pay unnecessarily but he will be paying only a person clicks your ads.
What are the advantages of pay per click
- Only you pay when a person clicks on your ads
- You can generate the quality of leads
- You can easily reach the right audience and the right place to your business
- You’ll get more ROI
- It boosts your website top rank on SERP.
Web designing is major components and it is the first impression when people visit the website also helps to improve average session duration.
Web designing is the process of creating a website with several aspects which include pages, layout, content, graphic designing, etc.
Web designing created using markup languages such as HTML, CSS, also you can create web designing using WordPress.
Also, you can design website using SEO friendly site in WordPress you don’t want to use any advance markup languages
It is a drag and drop process anyone can create their own website with WordPress.
Content marketing is the greatest digital marketing strategy where you will provide valuable information to your audience then they will convert into customers.
When creating content keep in mind target the relevant keyword and provide the quality of content through the blog, social media post, or infographic, videos.
Content marketing will build a brand, increase sales and generate high ROI
When you build trust with your audience then only you can sell the products or services to your audience in content marketing
Content marketing strategy gives you 3X sales and revenue
When you provide useful (valuable) information it helps you to build long term relationship with your audience
5.Social media marketing
Social media marketing is a great valuable digital marketing component
In worldwide, there are 3.80 billion social media users in 2020
Social media marketing is used on social media to connect with your audience to drive website traffic, increase sales, and generate quality leads.
There are 5 major social media platforms for business
Advantages of social media marketing
- Your audience is there in Every social media platforms so you can reach the right audience and right place
- You can create brand awareness, increase sales, increase website traffic
- You can build communities for business
- Solve the problems
- Improve communication and interaction with your audience
Analytics is the most valuable digital marketing component.
when you start an online business you have to measure and track the data to know scale performance.
Where your business is succeeding or not, analytics helps you to figure out how your online business is running also you can make marketing decisions with the help of analytics.
Analytics show you some important KPI of your websites such as conversion rate, sales, website traffic / no of visitor visited your website, demographic interest, etc